Updated: Mar 31
What’s the purpose of a homepage? It is to get the user to click on the next page or stay on the website longer. And if that isn’t the case, then you are doing something wrong. High bounce rates and low average time spent by the visitor are signs that you need to make some changes.
Here are SEVEN mistakes that you are possibly making on this important page.
Too Much Clutter
Keep it simple and clean. Never overload the page with too much content as the visitor will be lost. Once they are lost, you have wasted the opportunity to sell to them. The key is to clear the clutter, stick to what is vital and keep it brief.
Picture Credit: Nikon
The next time you shop online, look for the Add to Cart button, notice the color, the placement, and the background. Every element is intentional, and the intention is to get you to click it. Similarly, plan a strategy for the CTA on your homepage. Make it visually attractive and easy to read and never overwhelm the visitor with too many CTAs.
Why would someone stay on your website if it looks similar to the competitor? Provide them a reason to stay on your homepage and take action. This can only happen when you have a strategy that works exclusively for you and your brand.
Hard to Find Contact Info
Your contact information should always be easy to locate. Period! You want the potential customer to contact you, and when they can’t find a way to do that, they will be gone for good. Include a contact form or place the information in the footer on the page. You can even include a chatbot wherein the visitor can interact with you during business hours.
Too much of anything is bad. The same goes for animation on your homepage. Don’t get carried away and add animation to every element. Think about where the animation is necessary. For instance, you can include a hover animation for the CTA or change its color on the hover.
Why are the logo and the menu always at the top of a homepage? Brand Identity!
The layout of a homepage has a purpose and needs to make sense. If your priority is to book your online class, highlight it on your homepage at the top itself. Your goals and objective should reflect through the layout of the homepage.
No Lead Magnet
Your goal is to receive a high number of conversions, but the homepage doesn’t have a lead magnet? This needs immediate attention. A lead magnet is the best way to develop a relationship with the visitor. Once the user is gone from your website, a lead magnet nurtures that relation and allows you to turn them into a paying customer.